ROMEO Collection
Kenzo Tange architectural audacity fused with Alain Ducasse culinary genius
“ROMEO is an architectural statement where contemporary art, culinary genius, and Neapolitan spirit collide.”
Defying conventional hospitality cliches, ROMEO Collection stands as a monument to radical design. Designed by Japanese Pritzker Prize master Kenzo Tange and housing museum-grade contemporary art collections, ROMEO partnered with Alain Ducasse to redefine Mediterranean gastronomy. Viva La Design architected a digital flagship matching its undulating glass facade and rooftop vistas.
Strategic Transformation
Addressing core brand fragmentation, conversion friction, and guest acquisition.
The Architectural Challenge: Radical Aesthetics vs Conversion
ROMEO's ultra-bold aesthetic—dark volcanic stone, polished steel, and contemporary art installations—was misrepresented by standard luxury hotel booking engines. Third-party OTAs flattened its architectural grandeur into generic room dimensions.
The property's signature highlights—its Alain Ducasse dining partnerships, panoramic rooftop infinity pool, and Sisley Paris wellness sanctuary—demanded a cinematic digital flagship that commands premium direct rates.
The VLD Solution: Habitats of Pure Design
We architected 'Habitats of Pure Design,' a dramatic dark-mode and obsidian digital experience. We built an interactive suite visualizer featuring custom fireplaces and travertine spa suites, accompanied by a seamless direct reservation engine for Alain Ducasse's Il Ristorante.
High-velocity mobile flows allow guests to preview private spa suites and sunset harbor views, turning passive curiosity into confirmed direct bookings.
Signature Touchpoints
Curated interfaces that elevate guest engagement across all touchpoints.
Mobile VIP Suite & Table Reservation Engine
Frictionless sub-second booking for luxury suites, rooftop sunset lounges, and private art docent tours.
