Castello del Sole Ascona
Swiss precision harmonized with Mediterranean soul on Lake Maggiore
“Here on the shores of Lake Maggiore, nature dictates the rhythm. Our 140-hectare estate is a living sanctuary where every experience begins in our own soil.”
Spanning 140 hectares of verdant private vineyards, orchards, and private lakefront, Castello del Sole is a rare European sanctuary. Viva La Design crafted a digital flagship communicating its 1 Michelin ★ culinary heritage (Locanda Barbarossa), Terreni alla Maggia wine production, and private beach tranquility with timeless editorial restraint.
Strategic Transformation
Addressing core brand fragmentation, conversion friction, and guest acquisition.
The Historic Dilemma: Estate Fragmentation & OTA Leakage
With its vast multi-dimensional offerings—hotel, winery, 1-star Michelin restaurant, private beach, and agricultural estate—the legacy site suffered from disjointed user journeys. High-net-worth travelers frequently defaulted to third-party travel desks that diluted the property's farm-to-table narrative.
OTA intermediaries commanded 18-22% commissions while obscuring the true soul of the estate: its 140 hectares of agricultural bounty and private lakefront berths.
The VLD Solution: 'The Living Sanctuary'
We engineered 'The Living Sanctuary,' an immersive digital ecosystem built on warm terracotta and lake-blue palettes. We integrated interactive estate maps, private wine tasting reservations, and direct suite selection with automated harvest-to-table culinary pairing options.
By elevating the direct channel into a seamless luxury concierge experience, Castello del Sole reclaimed full sovereignty over its guest relationships and digital revenue.
Signature Touchpoints
Curated interfaces that elevate guest engagement across all touchpoints.
Mobile Estate Concierge & Direct Booking
Seamless mobile itinerary planning for private vineyard tours, tennis courts, and Lake Maggiore boat excursions.
